Session summary:

This the fourth episode from our S&OP Series which demonstrates ‘Marketing Campaigns & Promotions Planning’ application built on Pigment. It showcases Marketing Expenditure, Campaigns Planning, Promotions Planning, Break-Even Analysis, Cost-Benefit Analysis, and Marketing ROI. With every episode, we’ll continue to showcase important components of an end-to-end ‘Sales and Operations Planning’ application built on Pigment. This video provides a detailed demonstration of step-by-step tasks for Campaigns and Promotions Planning and collaboration with cross-functional teams. The application is curated by Planafin’s experienced techno-functional consultants and domain experts.

About Pigment:

Pigment is a flexible cloud EPM platform. It is highly collaborative and adaptive with a ‘low code-no code’ interface. Businesses can own their planning processes without any coding or programming skills and zero dependency on IT. Let your CXOs set organizational targets for long term with this intuitive and next generation platform

About the speaker:

Kunal Jethwa is the Associate Director (SaaS EPM, Supply Chain Planning & Forecasting) of Planafin FZE. He is an experienced Demand & Supply Planning Professional with a demonstrated history of working with industries like Chemical, Medical Devices, Robotics & Health Nutrition, Nutraceuticals, SaaS Technology, and Business & IT Consulting Services.

Who should attend this session?

• Marketing Managers / Marketing Analysts
• Demand Planners / Finance Controllers
• Planning & Forecasting Managers / Analysts
• Business Planners / Business Analysts
• Sales Managers
• Product Managers / Brand Managers
• Category Planners / Category Managers
• Product Line Management
• Sales Channel Management
• Financial Planning & Analysis Managers / Financial Analysts

Get in touch to collaborate with us for your planning, budgeting, and forecasting, use-cases.

Email: connect@planafin.com

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